Marketing

Marketing doesn’t fail because people aren’t working hard enough. It fails because expectations are unrealistic, strategy gets blurred, and patience runs out too soon.

Trade shows are expensive, time-consuming and exhausting, so your stand needs to work hard for you. Some companies get this absolutely right. Others fall into these very familiar traps.

If everybody looked the same, we'd get tired of looking at each other. So why do so many companies insist on hiring within sector?

Many leaders have told me 'marketing doesn't work'. In many cases, it's not 'marketing' that's the reason why. This blog explores other factors that might be affecting your marketing's impact.